We have name brands but we don't mark them up outrageously high.

We look in magazines and such, and whatever is popular with celebrities, we purchase.

The nature of the store, it's very small. We want a one-on-one relationship with our customers.

In Utah, modest fashion is what sells best.

Not everyone has heard my name I want it to be a house hold name.

They unfortunately and outrageously were all here on legally issued visas,