We have no illusions about it. The status quo won't hold. We have to go in with new, interesting ideas that are cost-effective.

But the status quo is no longer acceptable,

The status quo sucks.

All genuinely creative ideas are initially met with rejection, since they necessarily threaten the status quo. An enthusiastic reception for a new idea is a sure sign that it is not original.

The status quo is simply unacceptable.

Just because the question can be answered doesn't mean that anyone is obliged to answer it, or that it ought to be asked.