We have to make sure that content is easier to buy rather than to pirate.

It sure made it easier for me.

The sooner and easier they buy into it, the better they are.

People don't buy technology, they buy content...You have got to have content that is married to (technology).

Why would they want to buy another PC -- it's a hassle. Having to download plug-ins, having to download content versus having content pushed to you. Our research shows that people want a guided experience on the Internet.

You look like a really well-dressed pirate carting around an ugly treasure chest.