We haven't really given people a reason why they would want to own one yet.

The reason I wanted to do this is to keep this music alive, ... That's really important, that the young people really get to hear what jazz is from these masters that'll be there.

If you look at why people are not buying PCs, most of the things I've seen say it's not price, it's the usability, ... Consumers are asking themselves, 'Why do I need to upgrade?' So by reducing prices, I don't know that there is this huge unmet demand that's going to bring in a lot of new purchasers.

Typically, we see flat or slightly rising prices in December, because people are usually willing to pay more.

People didn't stop spending money, they just spent it on things that complement their PCs.

The PC is a big durable goods item now. When the economy is slowing, people tend to reduce their spending on those kinds of things.