We know consumers are interested in being unchained from the sink.

It's very unclear whether consumers are going to be interested. It's still a very limited basket of channels.

We've always tried to give consumers what they want, not what we feel they need,

Often consumers don't have an easy way to get the pictures off the camera. So they use them as wallpaper and screensavers instead of printing them, ... It shows how consumers are changing the way they are interacting with digital technology. Consumers are realizing that there's many ways they can interact with their pictures other than just printing them out and pasting them into an album.

Often consumers don't have an easy way to get the pictures off the camera. So they use them as wallpaper and screensavers instead of printing them. It shows how consumers are changing the way they are interacting with digital technology. Consumers are realizing that there's many ways they can interact with their pictures other than just printing them out and pasting them into an album.

The price sounds reasonable and should resonate with consumers,