We know that great content, great speakers, and a venue that's a draw for physicians are all important factors for dinner meetings. But very little is known about how physicians decide which dinner meetings to attend. We need more specific demographic data to help us figure out what it is the doctors want in a dinner meeting and how to give it to them in the most efficient manner.

There just aren't enough physicians in the National Guard to do this,

Despite the efficacy advantage, CAIV-T will have to overcome its premium pricing and lingering safety concerns. Physicians may not be comfortable using a live vaccine in small children.

For me to watch those young kids light up those are truly things that are just priceless.

For a series of meetings, if you can reduce the no-show factor by even 1 percent, that can make a significant difference. If you're running a series of 100 dinner meetings and you can get even one more doctor to each one of them, then you've touched 100 more physicians. That has a lot of impact. Even a minimal decrease in the no-show factor can pay volumes in dividends for years to come — if, for example, those 100 doctors were to change their prescribing habits based on what they learned.

As important as the venue and the menu are, they're secondary to the content.