We know the kind of music listener that we are looking for.

Our shows are dedicated to a more narrow target of music, and although a lot of people show up, we kind of fly under the radar.

While [jazz] students are a first priority, we get a nice mix of students and community members at our shows.

Our marketing tactics are really where we separate ourselves.

As a psychiatrist, as a human, as a musician, I know how music can bring people together. In this case, to give a sense of community so that children will learn a song about their city that they will know and sing the rest of their lives.

There still must be something that connects people with our music,