We know they go home a lot and sit in front of the television and play PlayStation and Nintendo. We want to get them up and get them active, so we want to stay with the trend.

We use a PlayStation with them, and the children get on it and exercise. In order to play the game, they have to peddle and steer. It's lots of fun and good exercise.

Even as few as three years ago, people were offering cable television and half off first months rent and things like that we haven't had to do that this year.

Television goes into people's homes, and it reaches them on a very personal level. When you're sitting in your home after a day's work, and you've chosen to watch a show like 'ER,' you're very vulnerable. ... It's a very provocative and engaging and deeply thoughtful show.

I was sitting at home watching five hours of television every afternoon.

The average video viewing session is about 10 minutes. You can't really map television viewing at home to the cell phone. People consume small portions in a mobile environment.