We like to believe our fashion is growing.

We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.

Our look and image never change dramatically from one season to the next, so we need an edge.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

We are going back to our roots by cultivating new unsigned talent who otherwise might go unnoticed.

You want to look fashionable and put-together, not like you hit every sale rack this season.