We love great melodies and great songs that have great hooks and melodies, so we start a little bit more on that side as opposed to other people that start more lyric-based. Sometimes we'll do it the other way.

The public has heard the stereotypical love songs a million times, and they've heard the stereotypical life-or-death songs millions of times. It's good to mix it up a little bit.

You need a little bit of insanity to do great things.

Pop is a little bit theatrical. That's the whole vibe. That's the point - is that it's great music, great melodies, great hooks. But, on top of it, it's a presentation. There's a showmanship about it. And that's why I wanted to be a pop star.

I just take rock songs and mix it with hip-hop and a little bit of R&B.

Sometimes the British press is maybe a little bit racist.