We ran it through our legal council. We don't feel it was subliminal advertising but ABC did feel it was too close.

It's just another misguided publicity stunt by PETA to create a vegan society. KFC is very committed to the humane treatment of chickens and we're very proud of our industry leading animal welfare guidelines.

[The promotion] is geared toward young consumers who are tech-savvy. They love to play games. This is a creative way to get them to pay attention to a commercial.

We took this to the networks about a month ago to get their approval, and it wasn't that easy, because of the subliminal advertising laws.

You would not see it with the naked eye.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.