We see this as a natural extension of the Playboy brand. By launching Playboy digital, we are offering consumers worldwide a digitized product identical in every way with Playboy's print edition.

We see this is a natural extension of the Playboy brand,

Some, but much of my money is tied up in Playboy stock.

At the very beginning, I said my life and Playboy are a Rorschach test. It's a culmination of the dreams and fantasies and prejudices you bring to the table,

Playboy strategically selected the Forum Shops at Caesars in Las Vegas to debut our first U.S. store because it is one of the most successful retail shopping destinations in the world. It is clear that Playboy and Las Vegas are a powerful match, presenting the chance for consumers and visitors to experience all of the glamour, sexiness, style and fun associated with both.

Magazines have not been distributing digital subscriptions for very long. The traction for digital magazines has come in the last year and a half.