We should reach out to people to try to go after the fans the way other sports do. Because we can't just depend on the fact that it is a great game.

I'll let the racket do the talking.

We should be trying anything and everything, like all sports are doing, ... It is amazing to me how little has changed in tennis. This big innovation is having a blue court. That is a major change in our sport? That is like putting a Band-Aid on something. That is all well and good for a couple minutes to talk about, but I think we should be trying different things and we should reach out to people try to go after the fans the way other sports do because we can't just depend on the fact that it is a great game.

If the fans don't come out to the ball park, you can't stop them.

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