We spent a lot of time defining and redefining bowling. Traditionally, people have thought about bowling as kind of mom and pop, Laverne and Shirley-ish. We've brought a whole different sense of style and a charm to it. It's very sexy.

Gail Richards

People Thought Time

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We were pleased. We thought people did come to us first.

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Everyone can bowl. It's not age or gender specific.

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