We stopped doing the 'elevator music' thing almost three decades ago. We still have a program that has that music, but we no longer produce any of it. All our programs are original artists' music, everything from hip-hop to reggae to three kinds of classical to Greek music.

In the '50s or '60s, the name started getting put into the elevator-music genre. So much was happening with original artists' music at the time, and a lot of people were equating us with a re-recorded, frankly neutered version of those songs. They didn't like it at all, and we started getting a bad brand connotation. It's something we're always going to have to deal with.

Most now are requesting a pop music and rock sound, of Top 40 and radio hits.

Music is what turns me on!

We came out right in the middle of the hard-rock period... it was hard-rock everywhere! But we were ready to make our music, you know? And it was such a turnaround, I guess it caught people by surprise.

We can bring out the best in them - whatever their particular gift is, like art or music,