We think it is an up-and-coming area. It is a little offbeat and that is what our store is all about. This neighborhood is a perfect fit for us.

We would never go to Greenwich Avenue, then we would have to change our concept and price like other stores.

It was a hidden store, you couldn't see us from the street. If you didn't know about us, you didn't know it was there.

Our hunting areas are the grocery store.

We are just on the lookout for it and recognizing it is coming back into the area,

The steak and chicken fell out of the diet. It's like going to the grocery store and (seeing) there are only a few yucky things in the store. You adapt by using what's there.