We use the Internet, but that's just a starting point.

We know the players in the industry, and they know how to contact us. It's not like we're just placing ads in the newspaper.

If you could use the Internet somehow to see how a Fiji sailor is doing, rather than having to read a text version of it somewhere a day later, that would be great.

Vehicle shoppers come to automotive sites with a wide range of shopping patterns, Internet skills, Internet connections, computer configurations, automotive understanding and automotive vocabulary. Creating one site that works well for so many new-vehicle shoppers is an extraordinary challenge, but Lexus has demonstrated that it can be done.

We offer businesses premier print directories, the premier Internet Yellow Pages, and a product that simplifies and guarantees search engine marketing. That's an advertising triple play unmatched in our industry.

We can't remain stagnant. Look what happened to television, the Internet. Everything changes.