We want to bring people back to normal human social relationships. Your digital stuff can be there, but it doesn't have to take over your whole world.

We want the digital world to bend to your physical life, your real emotional life as a person, and we don't want you to bend to computers.

We treat human biology as our center point. Everyone already has a head-mounted display. It's your head!

Playing games is the dessert. Our real market is people doing everyday things. Rather than pulling your mobile phone in and out of your pocket, we want to create an all-day flow; whether you're going to the doctor or a meeting or hanging out, you will all of a sudden be amplified by the collective knowledge that is on the web.

For cool things to happen, you have to get out of your comfort zone.

With Magic Leap, your brain doesn't distinguish what's real and what's Magic Leap. Because as far as your brain's concerned, it is real.