We want to make sure the first order that we carry on a per transaction basis is profitable.

If you do a $1,000 worth of cleaning with us, you might get more open windows for pickup and delivery than another customer.

Never say one car is better than another until you have driven both.

If we didn't feel confident...we wouldn't be going through this. We have seven or eight full-time people on staff this year with no guaranteed revenue coming in. (But) I don't want to be so overconfident or arrogant that we think it's a done deal - we're going to have a really tough six months ahead of us.

We need 2,000 full-season (tickets), and we have never had 2,000 full-season (tickets). We've already done the projections for what an affiliation deal would cost, and that 2,000 number will put us in range for being a good partner for an NHL club.

I think it's gone well so far. We've renewed at a fairly high rate so far, and quite honestly these fans had nothing to go on. They didn't know the team name, they weren't sure exactly what was going on - today's announcement will help that. It will make people a lot more confident about what is going on and what the plan is.