We wanted the industry to stop marketing to our kids, and we have developed a comprehensive plan to do that,

This means a whole new way of marketing to people that will allow them to think about long-term care insurance as a real component of financial planning.

The marketing point is that it lets kids do something that's forbidden. Kids are all about limits and what they can and can't do.

Obviously, I'm pro marketing, ... I just think it needs to be regulated and families need to help kids ... You and I can make decisions about whether we want to eat at McDonald's and whether we want ice cream. Kids don't understand the persuasive component. They want the toy.

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,

It's hard to see kids while backing out of the driveway,