We went with kind of your standard Silver, Gold and Platinum levels. We took the levels and put them in place, and for the most part, the important pieces for us are two different levels that are going to help you achieve in the program.

Liberty is a harsh mistress. You cannot pick and choose what you like and dislike about her. Liberty will not change her principles for you, no matter how much you claim to love her. She will stand fast in her demands for total acceptance. If you can't receive her, she will recognize you as a false lover and leave you. And when you hear that door slam, it will take every tear in your eye, every ounce of blood in your veins, and all the nerve in your heart to win her back.

We see a lot of deal registration programs out in the industry today with a lot of the bigger players, and they range from very simplistic to very complex.

What we needed to do is take that model in place ... and come up with a value partner program.

What we wanted to do was put a program in place that benefited our top tier partners.

His bark is worse than his bite. He's got a gruff exterior but underneath is a heart of gold.