We were trying to have a little bit of levity with the concept--helping people deal with crises that come up.

We are in the business of helping people manage their long-term wealth. Our new name better reflects both our activities and aspirations.

We believe strongly in the faith-based thing that President Bush is trying to put to us. People helping people. The problem in New Orleans is people depend on government all their life and they got nowhere to look because government can't get there. God sent us.

This is a good mission. We're definitely making an impact. We're helping people in need. This is what we want.

It makes you feel better about helping people.

Through the Bible, we're trying to help people clean their lives up. In helping people get off drugs, in trying to teach them a trade, we're trying to rehabilitate not only their bodies, but their souls also.