We were up for this race weeks over 2005.

Our spa was ahead of the curve. It helped to expose folks to the idea of a spa and demonstrate that it is a viable amenity for hotel properties in this area.

We are not pursuing that business.

It is an integral part of what we do. Travelers use it as well as guests at our other hotels.

We are confident in running hotels without (brand) flags but we believe as Daytona Beach is evolving, it is important for the public to see the city endorsed by well-known brands.

We feel this will create a unique, signature property off A1A. The city needs more high-caliber hotel rooms to support the expanded Ocean Center. It also will help to further improve the overall image of the area as a destination.