FastSaying

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

Related Quotes

We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the Japanese market].
— Yoshihiro Maruyama
CriticismsDefinitionHigh
We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the general public].
— Yoshihiro Maruyama
CriticismsDefinitionHigh
[The launch] was a lot more difficult than we had imagined. We couldn't prepare the launch titles that we had promised, and it made an impact.
— Yoshihiro Maruyama
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We're making money. Not much money, but we are making money.
— Yoshihiro Maruyama
MoneyNot
I think the relative presence of the Tokyo Game Show has been falling so I should do something about it.
— Yoshihiro Maruyama
FallingGamePresence