We will not go and risk our lives for dumb people.

A new snowmobile costs 10 grand and people don't need to know very much to get on it. This is very problematic because putting someone on a snowmobile that doesn't know how to use it is a dicey situation. There's a lot of skill involved.

Maybe we're just too dumb to know we shouldn't be doing this. And we really don't care.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

There is more of a risk this season that people will be less able to make payments on these offers.

People will have to start factoring this political risk into their forecasts, prices and allocation decisions.