We worked hard to increase revenues through efficiencies, and not by raising general admission prices for the last four years.

This is not about raising prices. It's about getting the most effective charging structure.

We had the tickets available, and it was a way to increase revenues for the game. It was also an opportunity ... to give people who would not ordinarily have a chance to buy a ticket that opportunity.

Real have transformed their revenues, doubling them in only four years.

I'm in the record book. That's not something you're proud of, so I think that's something we worked on from that standpoint, and (we) put a lot of stress into that as far as prioritizing that particular area. That's why we improved the last couple of years.

It's going to be hard raising them by myself.