We're a show-and-tell generation. People want to see behind the scenes. The more involved and invited they are, the closer affinity they have to your brand.

Build a lifestyle around your brand, and the audience will follow.

Instagram is the perfect place to reach your audience because the playing field is leveled if you can create engaging/amazing/compelling content that people want to follow. Remember that there's more than just showing product. Show the woman who designed it. Write about your muses.

My job is more about helping people tell their stories in ever more interesting ways.

For a lot of children of immigrants, what happens is your parents want you to do something very linear that they can understand. I had an aptitude in sciences and never really questioned it.

My advice for young people is, study what you love and intern in what you want to do. And I think it's okay to pivot as many times as you need to.