We're going to do something that's really unprecedented in the industry by launching the console in all three major markets for the same holiday. It's never been done before.

We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team.

I always do something that I've never done before.

What I enjoy most is doing something I've never done before.

When we get the final hardware, the performance is just going to skyrocket.

I've done movies with a sword before. But I haven't really been given the full responsibility of something like a Ridley Scott film.