We've created a tenfold core value protocol to make sure that we don't fall into an 'empire' attitude.

We only want autonomous collaborators that are incentivized to make or break their own income.

The Empire must fall.

You know, in our culture today, our Western, reductionist, Roman, linear, fragmented... culture, we don't ask how to make a pig happy. We ask how to grow it faster, fatter, bigger, cheaper, and that's not a noble goal.

I didn't really see a way to make a living on the farm. I always loved writing. I was the guy who won the D.A.R. essay contest and things like that, and it was the era of Watergate, and I decided I would be the next Woodward and Bernstein, and then retire to the farm.

I inherited Mom's verbal skills, and participated in forensics and essay contests in elementary school - and won every essay contest I ever entered.