We've just been nostalgic about old-school hip hop, listening to it at home and looking at people like Slick Rick and all those guys who used to wear huge jewellery.

I'm a huge hip hop fan going way back, like, back to '83. I had my Gemini mixer listening to Run-DMC and Kurtis Blow.

They're targeting guys who dress like me, guys who dress hip-hop,

No one can identify the uninformed until they voice their ignorance about a topic. Silence is a fool’s best friend. Sadly, he is often too foolish to realize it.

For so-called conscious rappers, it is an opportunity to rap about ways to educate others about African American history, politics and even relationships: all of which would be missed if society merely focused on the “hook” and ignored the influence.

The business of hip hop is probably the most tangible example of the genre’s dramatic maturation.