We'd like to see animal diseases eradicated and off the consumer radar altogether. It's not good for consumption of beef around the world.

My presumption is that that is not well understood by the consumer.

As medical research continues and technology enables new breakthroughs, there will be a day when malaria and most all major deadly diseases are eradicated on Earth.

It's not the beef, Henry. It's the last 23 years!

Currently the consumer price index is okay and we also want to boost consumption.

It's just starting to evolve. People's habits of consumption are changing. You have a different consumer evolving out there who's looking to consume in a different way. That's where we see these other technologies playing a big role.