We'll make a good product. This is going to be a high-end winery.

This particular site happens to be very good for growing grapes.

For the first year of production, the wines will be made somewhere else.

Virginia's been making wine for 400 years.

The second vintage will be made here.

If you can get a 25-year-old to your brand, get them a product that performs reliably and good dealer service, it's relatively easy to get that customer to buy the next five vehicles from you.