We're a price-sensitive market. For leisure travelers, there's some inclination to postpone travel when prices are high. Some business travelers may instead do a conference call.

There is no question that there is a greater propensity to travel across all segments -- leisure, group and business.

Adventure travel is the fastest growing segment of the leisure travel business. And these X-Prize vehicles are basically the first step for future space-seeking adventure travelers,

Price matters in this market. This is an increasingly price-sensitive consumer.

They don?t want to show the real high price. They take the prices off the pumps so that people don't know what the price is before they get into the station.

Travelers, there is no path, paths are made by walking