Were art to redeem man, it could do so only by saving him from the seriousness of life and restoring him to an unexpected boyishness.

Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generation grows up; then it begins to merge into the softer lighting of ''quaint,'' and cultivated people become interested in it, and finally it begins to take on the archaic dignity of the primitive.

The most technologically efficient machine that man has ever invented is the book.

Advertising - a judicious mixture of flattery and threats.

Nobody is capable of of free speech unless he knows how to use language, and such knowledge is not a gift: it has to learned and worked at. [p.93]

It is clear that all verbal structures with meaning are verbal imitations of that elusive psychological and physiological process known as thought, a process stumbling through emotional entanglements, sudden irrational convictions, involuntary gleams of insight, rationalized prejudices, and blocks of panic and inertia, finally to reach a completely incommunicable intuition.