We're creating our own content because it's very important to be out there with marketing that people say is unique and different.

Programmers and marketing people know how to get into your subconscious-they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

Development of a comprehensive digital content strategy, with the objective of accelerating the production, distribution and marketing of digital content and applications domestically and internationally should be a key priority for New Zealand. The Digital Strategy is a great foundation, but urgency around next steps is critical.

marketing scheme designed to make last year's unpopular tax cut more palatable.

It's our first marketing program in London.

To sell something familiar, make it surprising. To sell something surprising, make it familiar.