We're disappointed because we didn't deserve to lose this derby. It's a shame we lost a game like tonight's one just because of a small mistake. We played well, but unfortunately the result didn't go our way.

One week later the people who were told he was a jerk remembered a higher bill -- from 10 percent to 25 percent more than the bill actually was. Those who were told he had an emergency phone call remembered a slightly lower-than-actual bill.

In other words, our study shows that morally blaming a person can distort memory for the severity of his or her crime or misbehavior.

It's a crying shame that they're doing this.

Well it is a darn shame we have to have something bad happen to get people interested, but that's kind of what it takes. And if there's any benefit at all from disasters outside of our area, it would be that, that other people say well it could happen to me.

It's a mistake and a great shame,