We're excited about this new challenge as it represents the most ambitious global fuel efficiency record attempt to date. It's a timely representation of what attempting a Guinness World Record is all about -- pushing the boundaries of human and technological achievement while carrying along with it some helpful tips to demonstrate how every driver can save money on fuel.

Craig Glenday

Challenge Efficiency

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Everyone took Carole Taylor's challenge on efficiency and quick bargaining at her word. Where are those promises now?

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This is one of those cool mass-participation records. The whole point is to get together with mates and have fun.

— Craig Glenday

The challenge facing companies today is flexibility. [Prior to this] companies were [primarily] concerned with lowering costs and increasing efficiency.

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Conservation and efficiency are the fastest, cleanest, cheapest way to meet our energy needs. You don't have to build new power plants or pump pollution into the air. We can do it right now. Right away.

— Craig Noble

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There's a lot of building going on. Our biggest challenge is helping customers keep up with demand.

— Craig McCollum