We're extremely excited about this year's race, especially with more than 50 million devoted fans following the NASCAR Busch Series. This year, we've got a lot going on with Lisa Marie Presley serving as grand marshal, the return of the Sam's Town Challenge as well as the special PEANUTS car in anticipation for the holiday season. We're looking forward to a race weekend filled with events the fans can really enjoy.

Dan Stark

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Sponsoring a race helps us foster corporate alliances with other entities and it gives us a pretty significant amount of plugs during NASCAR week. It's a big deal for our local Sam's Town customers and it allows us to do something for them. It also provides us an opportunity to do something for customers from our other properties as well.

But I think primarily, it's the fans that make this race.

— Dan Wheldon

FansI ThinkMake

I think race fans know those two can still win races,

— Humpy Wheeler

I am satisfied with the race, especially the track and the local fans. Shanghai gives me a very good impression. I will come here again next year.

— Justin Gatlin

They rarely miss a race. They are total fans. I think the whole city of Auburn can hear them when Eaton's racing.

— Gregg Pistochini