We're going to try and stay concentrated on the one or two big releases a company has a month, rather than load a page with 10 or 12 titles. We are trying to get all of our studios involved with this.

We believe that the box cover designs are a huge selling point for each studio, and so this [campaign] will be putting those great designs on display.

This will serve as a great point of sale for stores.

In the third quarter of last year, the company benefited from over $50 million of Summer Olympics and politically related advertising,

Try all the devices in a particular category, regardless of the brand or size of the company that is producing them. Many times there is great technology in a little know brand that may be overlooked in favor of the larger, more well-known brands. Don't make this mistake – try them all – and let the clinical evaluation and safety team be the litmus test on which ones are incorporated into practice.

We believe that this company has hit on a great idea and a great Web model.