We're hitting all age groups. It's exactly what education should be.

The kids are so excited they're spending extra time on this at home. They're so enthusiastic that it's a joy for the teachers because this is exactly what education should be, it's hands-on education with higher learning skills going on.

The way you do that is with the patter or the script that goes along with the trick. That's a critical component of magic.

Head Start plays a big role. We start at a younger age to cut the barriers of culture, but education — I think that's more important than anything else.

These types of stores usually locate in an area where people have a higher education level, a higher median age and smaller family sizes. The community is usually wealthier and has discretionary income.

Hispanics are coming of age in an aging society. Education is the bottom line.