We're just changing the definition of the uniform that you wear when you are on NBA business,

We couldn't get enough Jeremy Lin material in the NBA store fast enough. And when we did, it was just gone in minutes.

We were able to handle our business and get it over. It definitely goes to show you that the NBA is fantastic. The series that are going on are the best basketball I've seen in years.

It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.

from a business perspective, it's great for the NBA... Notoriety sells.

Free speech is against governments, not against the NBA. So the players and coaches and indeed owners have been fined for their speech, which is costly rather than free. I sort of acknowledge that there is not free speech when you agree to work in the NBA.