We're just trying to fine-tune it. The bottom line is, we're trying to rate tornadoes more consistently and more accurately.

The bottom line is it?s a very safe sport. Our rate of injury is very low. But there?s a stigma associated with the sport because it uses a firearm.

The bottom line is about the technique. The little things. Fine-tuning what we have to do. No matter who is out there, maybe they're not going to be as good, quote-unquote, as the starters may be, but the bottom line for us is to make sure we're doing the right things.

The bottom line is we stalled out in the red zone. We moved the ball fine. We had rhythm. We just didn't score touchdowns. The penalties hurt us. We haven't been penalized much this year, especially in the red zone. It was bizarre. It wasn't us.

The bottom line of Hollywood is money.

Our studies consistently show that long-term durability is a tremendously important factor for consumers.