We're just trying to keep the whale calm and throw water over it. They're talking to the whale as well, because it's soothing: it's important to keep it as stress-free as possible.

We were all sitting around at the staging area and talking to the boys from Springhill, La. We were trying to pep each other up when Jerry from Springhill said that. We're all part of history.

We aren't talking about theatres where Indians largely attend. Yes, 'Water' has gone mainstream with an 80-print release all over the US. But before that we have a large release at the end of March in Spain and Australia in April.

We're talking about a little girl who would get a splinter and come crying. My water bill was atrocious. I would do 10 loads of laundry a day!

They're trying to do a lot of different things to provide for a variety of needs out there. They've had mixed success. But there's a lot of creativity and they're striving to capture more advertisers.

I still think Nancy does most of his talking; you'll notice that she never drinks water when Ronnie speaks.