We're looking for an upscale crowd who knows beers. The target market is your parents and grad students. It's a sleek, elegant place where faculty can come.

For all those from the Northeast, we have Nathan's [hotdogs] in puffed pastry.

We differentiated by having wraps instead of sandwiches. We're not looking for Tony's competition.

I remember going to 'the Ho,' and there's no place here like [Southside Steel].

We're anticipating that the renewal of South Bethlehem will be huge.

I remember when I went to school here that after five there was no interaction with the community and the school, but now it seems that [the Goose] is part of campus. It's pretty exciting. We think the spot is right where it should be.