We're moving to a mode where marketers and advertisers are putting serious budgets behind the idea of communicating with people via cell phones.

The trouble with a budget is that it's hard to fill up one hole without digging another.

We believe drivers are under economic pressure and there is no room in household budgets to pay fines. We offer economic protection.

We are thrilled to be the Mobile Treasure Hunt sponsor at this year's show. This is a very creative way of getting our technology directly into the hands of industry leaders and demonstrating its relevance and the ingenuity with which brands can employ interactive mobile marketing.

The challenge right now is not to push forward faster than the market is willing to accept.

The simple fact is big budgets and optimization of search technology tend to win the battle.