We're not a destination county. We want to become a destination county.

Westchester County is a very important part of our market. But our caravan is not traditional in the sense it is with other teams that travel by bus to other areas.

Some may have ties to Lawrence County, but most have not.

Moving fast is not the same as going somewhere.

We should be a national destination, and we are not. And we are not because we haven't communicated the message to a national audience.

The idea is that Las Vegas is a destination in the U.S. that people go to see something different, ... We thought this would be something that worked here.