We're not here predominantly to call attention to the Canadian border. We're here predominantly to call attention to the U.S. border patrol.

When it spikes, that gets people's attention.

If you're not confused, you're not paying attention.

With Lincoln's exciting cadence of new products coming this year, we are seeking innovative ways to capture consumers' attention. We believe that creative use of the Web to disrupt perceptions of our brand is one of the best ways to appeal to our audience.

I think when we really focus and dig down and pay attention, I think we can do some great things to teams. Then we seem to slack off. It's just a focus matter.

I grew up around writers. And it's all about attention to detail.