We're not really doing anything new. But we're marketing it in a new way.

NASCAR is behind him, their marketing push. Greg doesn't have the benefit of a media campaign that NASCAR might do, but performance speaks more than an ad campaign. ... It helps that when fans see Greg does do an interview, they see that he seems to be a genuine guy, and that helps, too.

I enjoy being in school. I've learned so much already, with taking economics and law, and I have marketing and statistics coming up next.

I think so few kids rarely see theater anymore, especially Shakespeare. When they see it performed well, they realize it's not a boring story, and they can understand it.

It's about introducing them to something you love.

The Best Marketing Is Education!