We're overwhelmed by the bidding. This is already way over what any of us thought the shirts would bring.

I think most of us thought about it a lot. To beat them this year meant a lot for our confidence.

A few days ago some thought they were going to wipe us off the map. Today the Popular Party is still the great party it has always been.

We're talking about students who may not have even envisioned themselves as college-bound learners. One of the things we try to accomplish is to give them this validation -- that college is a real possibility. It's not going to happen by chance; you need to work very hard, but it will happen.

Even before the movie was such a big hit, we asked (Focus Features) for memorabilia. Next thing we knew we had the icon. We had no idea it would raise $100,000. Not in our wildest dreams.

With all the nominations, we knew it would be big, but we didn't know it would be this big. This is the best thing that could happen for the kids.