We're preparing for something a little bit bigger this year.

Over $500 million last year was spent on Harry Potter toys and this year is expected to be even bigger.

Since we got here, he's just been in awe. It's just so much bigger than he is.

It's out of my hands. I'm preparing myself to play next year.

It puts quite a bit of crunch on the producer who is facing a less than abundant year. Producers are sharpening their pencils. Do they need the same amount of nitrogen they have put on before with conditions not looking so favorable?

These figures start getting bigger and bigger and bigger each year.